Strategic Executive Producer Case Study

As brands move production in-house and away from agencies, the oversight and production support typically provided by those agencies in the early stages of creative concepting and planning is missing. This client swiftly established itself as an in-house agency capable of creative 360-degree campaigns. APR was brought in to provide Executive Producer oversight to a novice production in-house team in the form of scoping, mentorship, production guidance, budgetary ballparking, and risk assessment on a high-profile production - saving over $400k in cost avoidance.  

The Actions APR Took:

• Established rapport and trust with internal studio stakeholders

• Introduced workflow procedures and improvements

• Created a COVID-19 Preparedness Plan

• Worked with senior leadership to enforce production contracts

• Attended all director and production calls and pushed for clarity on both the production approach and the creative rationale

• Reviewed treatments and bids and provided a production feasibility assessment with creative options

• Educated internal creative teams on production and vendor management

The Solutions APR Implemented & Our Key Results:

$400,000 Saved (Cost Avoidance)

• Mentorship and training

• Production feasibility evaluation

• Ballpark production costs

• Risk assessment and mitigation

• Production oversight and quality assurance

• Establishment of a preferred vendor roster

• Working with in-house teams when there’s no external agency

• Providing creative considerations to offset production or budgetary challenges