Spend Wiser. Produce Smarter. Partner Better.

We partner with the world’s top brands to optimize marketing investment across the content supply chain.

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Think big with us.

THE WORLD’S TOP BRANDS RELY ON APR TO DELIVER TOTAL CONTENT SUPPLY CHAIN SUCCESS.

OUR GLOBAL EXPERTISE AND DATA-DRIVEN INSIGHTS HELP OUR CLIENTS AND THEIR PARTNERS WORK BETTER TOGETHER WITH GREATER EFFICIENCY AND EFFECTIVENESS.

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Why leading brands choose APR

[01] 360° Production Optimization

Get expert advice across the full content supply chain including original film and video production, events, experiential, social, influencer, digital development and more.

See how APR drives value
Why leading brands choose APR

[01] You Create, We Optimize

We don’t create or produce content. We DO make sure your marketing production ecosystem of creative agencies and production partners is built for efficiency, effectiveness, and impact.

See how APR drives value
Why leading brands choose APR

[01] Expert-led Production Advisory

Work with industry practitioners with deep domain expertise and get production guidance, category strategy, process mapping, and data-driven recommendations.

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Why leading brands choose APR

[01] Built For Your Brand

From governance to transparency and interaction models, we make your existing production structure work harder, whether in-house, agency-led, global or local.

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Why leading brands choose APR

[01] Independent, Unbiased

No vendor affiliation, no hidden agendas. Just full visibility across the entire process with no self-serving interest in who is awarded work.

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Why leading brands choose APR

[01] Value Far Beyond Cost Savings

Maximize creative quality, streamline production, strengthen partnerships, and reduce waste.

See how APR drives value
360° Production Optimization
You Create, We Optimize
Expert-led Production Advisory
Built For Your Brand
Independent, Unbiased
Value Far Beyond Cost Savings

Stay Ahead with Expert Insights

Industry trends, deep dives, and real-world strategies. APR’s thought leadership keeps you informed and in control.

Perspective
05.05.2025

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION
Research Report
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Creative Intelligence: Are Your Creative Investments Truly Working?

Creative Intelligence: Are Your Creative Investments Truly Working?
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22.04.2025

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time
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10.04.2025

Using AI For Cost Savings In Creative Production

Using AI For Cost Savings In Creative Production
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31.03.2025

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production
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How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production

How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production
See resources

Trusted by 400+ Brands Worldwide

Starbucks
Constellation Brands
Diageo
Exxon Mobil
Google
Loreal
McDonalds
Microsoft
SC Johnson
Stellantis
Vodafone
WellsFargo
Starbucks
Constellation Brands
Diageo
Exxon Mobil
Google
Loreal
McDonalds
Microsoft
SC Johnson
Stellantis
Vodafone
WellsFargo

metrics that matter

Start Optimizing
24+

Years as the market leader 

130+

Advisors in over 60 countries.

$1.2B

In marketing spend reviewed annually

6,000+

Projects optimized each year

15 - 30%

Production costs saved - on average

4X+

Typical ROI of 4x+ on APR fees

testimonials

Straight from the Source

"Over the last few years, we've found APR's value and expertise not only to come from their deep subject matter expertise in production, but from their review of creative fees as well. “

Sarah Wilde

Customer Accounts

"Over the last few years, we've found APR's value and expertise not only to come from their deep subject matter expertise in production, but from their review of creative fees as well. “

Sarah Wilde

Customer Accounts

"Over the last few years, we've found APR's value and expertise not only to come from their deep subject matter expertise in production, but from their review of creative fees as well. “

Sarah Wilde

Customer Accounts

"Over the last few years, we've found APR's value and expertise not only to come from their deep subject matter expertise in production, but from their review of creative fees as well. “

Sarah Wilde

Customer Accounts

Resources

Explore Tools, Guides, and Resources to Optimize Your Marketing Production

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